To.Be.At
Brand Strategy, Art Direction
ToBeAt is a new kind of operator who is reshaping urban living – built on community, wellbeing, tech, connectivity and happiness. They facilitate great places to live and taking quality of life to a new level.
They’ve created a new standard, and offer integrated living experiences in urban environments that bring happiness and health to residents, communities and cities. Through programming, activation and operation of the commercial, public and shared spaces, they connect and empower the residential and local community. I redefined the Brand Strategy.