Tenzing
Branding, Art direction, Concept, Copy
Tenzing was launched in 2015 in partnership with Jamling Tenzin Norgay, son of Sherpa Tenzing Norgay, who was the first man to summit Mount Everest with Sir Edmund Hillary. The drink contains seven, naturally powerful ingredients including Himalayan rock salts, Indian gooseberries, guarana and lemon juice from Brazil, green coffee and green tea from Kenya, and beet sugar from the Netherlands. Each can only contains 55 calories.
The company has pledged to donate 5% of its profits to projects that help sustain the environment. Tenzin also works with the Tenzing Norgay family on environmental projects in the Himalayas. Plus, the product is responsibly sources and Rainforest Alliance Certified .
Here’s to seeing more feel-good brands like Tenzing reach new peaks!
Together with Caperock we created the packaging and the introduction campaign.