Challenge: Develop a contemporary and vibrant brand identity and campaign for Jo+ that resonates with a diverse audience. This includes concept creation and art direction for an energizing and all inclusive campaign.

Solution: Jo+ skincare is designed for everybody, embracing the uniqueness of every individual. To meet this challenge, I’ve created a campaign that showcases a wide range of skin types and tones, celebrating diversity at its core. This inclusivity is the foundation of the vibrant and dynamic look and feel, reflecting the rich variety of the audience and the universal appeal of Jo+ products.