An all new premium factual entertainment channel, who needed an identity, launch campaign, launch event and follow-up campaign. Insight TV marked a pioneering milestone as the first to broadcast in UHD at 50 frames per second. Together at Caperock, we created the name, strategy, identity and campaign.

Additionally, I created the launch event and developed the brand further. The event took place during Mipcom Cannes and the channel was simultaneously launched in 35 countries worldwide.

After Insight was launched and presented to the world in Cannes, it was time for the follow up campaign. I crafted a tailored language that enabled the brand to effectively communicate with its target audience.