As an art director, I was responsible for the creation of the first three editions of this international fashion and lifestyle magazine. I developed a recognizable grid, took care of the entire design and reinforced the brand both strategically and conceptually. Together with the Editor in Chief and the Fashion Director we gave birth to this new cultural brand and made it to a successful, profitable magazine in a competitive, tough market. The magazine, published by Blend/Bureaux was sold worldwide (including Sydney, Tokyo, Buenos Aires, L.A., Berlin, London, Paris, New York etc.) in leading fashion stores like L.A. Union and Colette. I Love Fake; 350 pages of fashion, art & culture, featuring established, but especially exciting, talented artists from all over the world. I Love Fake, Celebrating the spirit of youth.