Challenge: Create a contemporary, vibrant, young look & feel for the House of Orange Makeup School. Provide more information to the target audience about the renewed school, new classes and teachers. Convey a sense of excitement and attract more students to the school.

Solution: To address this challenge I undertook a complete overhaul of the clients visual identity. I created a new vibrant color scheme inspired by makeup colors. And a bold, magazine look & feel I created to tap into the fashion feel.