Your inner essence shines through to the outside. A new group of world changers aims to do more than just earn money through appearance; they want to use it to make a positive impact on the world, truly making it a better place.

Today, beauty is often equated with external appearance, external appearance with perfection, and perfection with success. This notion is continually reinforced by mass media and the beauty industry. The pressure to conform to these idealized standards has only increased in recent years. The beauty ideal that is being promoted has become not only unrecognizable but also unattainable.

Aura is a contribution to a new era. Our society is shifting from an ‘I’ to a ‘we’ mindset, from ego-centered thinking to heart-centered thinking. The essence is that we need to live more consciously, treat nature with respect, and help and love one another.

As Co-founder and Art Director I created the brand identity, positioning, art direction and copy.